Discovery Isn’t About Us. It’s About You.
Why Our Process Starts With Listening—And Why It Changes Everything.
Every production company wants to show you their reel. Their camera list. Their accolades.
At Monolith, we start with none of that.
We start by asking:
What do you need this to do?
Because until we know that, we have no business telling you what we think it should look like.
Discovery isn’t a formality for us—it’s the foundation of everything.
We Don’t Just Shoot. We Strategize.
We’re not just here to “make you a video.” We’re here to help solve a problem.
That could be:
A lack of clear brand messaging
Low conversion from your website
Social content that isn’t pulling weight
Training materials that don’t engage
Or a story that hasn’t been told well—yet
Our job in Discovery is to identify the pain points—and then tailor a video solution that makes real impact. No fluff. No filler. Just purpose-built visuals that connect.
What Discovery Actually Looks Like
Here’s what happens when we sit down with a new client—whether it’s a startup, a tech firm, a fashion brand, or a state organization:
1. We Clarify Your Goals
Is this video supposed to drive revenue? Recruit talent? Elevate perception? Increase retention? Discovery sets the target so we can build with precision.
2. We Understand Your Audience
You’re not making video for you—you’re making it for someone else. We help define who that is and what tone, visuals, and structure will resonate.
3. We Explore Delivery Channels
Where will this live? Your homepage? Instagram? An internal portal? A conference keynote? Placement informs everything—from pacing to aspect ratio.
4. We Identify the Gaps
What’s missing from your current brand experience? How can we differentiate you from the sea of sameness in your space?
Only after that do we talk cameras, locations, or scripts. Because video without strategy is just noise.
Why It Works: Every Brand Is Different
Plenty of agencies sell “packages.” But unless they know your objectives, your timeline, your tone, your business model, and your bottlenecks…
they’re not offering strategy—they’re offering templates.
At Monolith, we customize everything.
We create presentation decks tailored to you: your aesthetic, your goals, your rollout plan. Our concepts are tight. Our creative is focused. And it all comes directly from the Discovery work we do upfront.
You’re not buying a service. You’re forming a partnership.
And that relationship starts with us listening to you—closely.
We’ve Built Long-Term Partnerships Because of This Phase
One of the best examples of our Discovery process in action is our 10-year relationship with Arizona CTSOs like FBLA and FCCLA.
Every spring, we’d show up at their statewide conferences with cameras ready. But what kept them bringing us back wasn’t just the visuals—it was that we knew their audience. We knew the emotional moments that mattered. We knew how to build anticipation, how to hit the payoff, and how to deliver a recap video on a two-day turnaround that landed—year after year.
That only happens when Discovery is real.
And we bring that level of care to every project we take on—corporate, creative, or branded.
This Is What Makes Monolith Different
You’re not hiring us to guess.
You’re hiring us to understand, then create with intention. And that starts here.
If you’re ready to talk about what video can actually do for your brand—not just how it’ll look—we’re ready to listen.
Let’s begin where all great stories start: with understanding.
