When Longform Meets LinkedIn: Why Vertical Video Isn’t Just for Gen Z

Think vertical video doesn’t apply to your corporate brand? Think again. See how companies like Tennr are using short-form repurposed content to engage decision-makers on platforms like LinkedIn.

Rethinking Corporate Video for the Scroll Age

At Monolith, we’ve always believed in maximizing the value of every shoot. That belief came into sharp focus during a recent project with Tennr—a healthcare technology company revolutionizing the infusion experience.

What began as a polished longform interview series ended up evolving into something much more strategic: a suite of short-form vertical videos optimized for platforms like LinkedIn. It was a clear reminder that the way corporate audiences engage with content has changed.

The Rise of Vertical in the Corporate World

For years, vertical video has been associated with creators, influencers, and youth culture. But the reality is, decision-makers scroll too. Whether it’s a COO on the train or a medical sales lead between meetings, people now consume content in short bursts—often on mobile, and often in silence.

The takeaway? If your content isn’t optimized for vertical viewing, you’re leaving engagement on the table.

How We Helped Tennr Repurpose with Purpose

Our shoot with Tennr was designed to feel timeless: high-end interviews with industry experts captured with full cinematic attention to lighting, camera movement, and sound. But what made this project truly effective wasn’t just the footage—it was how we helped repurpose it.

We Delivered:

• Three longform interviews for internal use and high-level brand positioning

• A full suite of vertical cutdowns for social, each featuring:

  • Rolling captions

  • Stylized emphasis on keywords

  • Clean formatting for LinkedIn posts

These weren’t filler clips. They were strategically cut to deliver punchy insights in under 60 seconds—bite-sized proof points designed for a professional audience on-the-go.

Short Doesn’t Mean Small

The idea that short-form video is somehow “less than” longform storytelling is outdated. It’s not a compromise—it’s a conversion tool.

For companies like Tennr and Nymbl, vertical content allows thought leadership to scale. It builds trust faster, creates familiarity, and keeps the brand top-of-mind across platforms where executives actually spend time.

Our Approach: High-End Meets High-Utility

This is where Monolith separates from the rest. We’re not chopping clips—we’re crafting them with intention. Each vertical asset we deliver is an extension of your brand story. Same care. Same visual language. Same commitment to quality.

Because even a 45-second post should feel like it came from a company that takes its brand seriously.

Let’s Make Your Next Shoot Work Harder

Ready to maximize your content investment? Let’s talk.